Context
The University of West Florida rebranded in 2026, so the annual welcome week, Argo Arrival, needed to be refreshed. Previously, the welcome week marketing relied on angled shapes, illustrations and hero images.
Design Elements
I proposed to use the existing illustrations in new ways as part of the rebrand while also introducing new type treatments and a photo strip.
Schedule Posters
I pitched three variants of the schedule poster. Different versions could appear around campus.
Event Posters
In the past, the individual event posters relied on a hero image set in a fixed layout. This was limiting and time-consuming to find the right image. For the new proposal, I continued to use a hero image but now in a flexible layout. By using the same elements throughout the posters, they connect without having to be identical designs.
Digital
Adaptations of the print marketing to digital formats using the same elements but less copy.
Brief: Use new institutional branding to pitch an athletic visual direction for UWF’s annual welcome events
Services: Graphic design
Client: University of West Florida