Mockup of do-not-disturb signs, tote bag, and logo on a light blue background
Overview
Beachside Hotel & Suites is a newly-renovated hotel located on the Space Coast of Florida. When guiding design for the new brand, the Director of Marketing at Innisfree Hotels wanted a vintage inspired, handcrafted aesthetic for the new Beachside.
Services
Visual Branding | Illustration | Print Design | Merchandise Design
Logo
"Beachside" lettering and swash designed by Rachel Hogue. Logo lockup is a collaborative effort by Morgan Walker and myself.
COLOR PALETTE & fonts
The chosen color palette and fonts give the brand a bright, retro feeling. Motel and Jaywalker are fun to combine for titles, while Interstate is a solid option for sub-headers and paragraphs.
Beachside Hotel & Suites logo
ILLUSTRATIONS
These illustrations were not used in the final brand, but were an exciting exploration that led to the pattern designs. They feature line art of foliage with imperfect color fills.
Mockup of abstract foliage illustrations on an iPad Pro
PATTERNS
The brand patterns were illustrated and designed by myself (1, 3, and 4) and Morgan Walker (2). The geometric puzzle pattern (1) draws inspiration from some of the illustrations I previously drew, while the teardrop (3) and circle patterns (4) bring more structure to the brand's design. The patterns can be used as an accent or focal point in collateral material.
Pattern by Morgan Walker
Pattern by Morgan Walker
COLLATERAL MATERIALS
Two-sided do-not-disturb sign, two styles of business cards, and retail tote bag.
Implementing the branding that Morgan and I designed was truly the best part of the project. Seeing the brand come to life is so rewarding!
Photo by Steven Gray
Photo by Steven Gray
Let's work together!
I am available to design your next branding project.

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