Innisfree Hotels' marketing department uses guest engagement campaigns to encourage guests to share their memories on social media using the hashtag. Holiday Inn Resort Fort Walton Beach was due to have a new hashtag chosen and campaign designed, and I had the chance to create the posters and watermark that will be promoted at the resort. #BeachBallin was chosen because the resort features a giant beach ball on its roof.
Print Design | Illustration
Two 24 x 36" posters to promote guests to share their memories on social media using #BeachBallin. The posters feature hand drawn illustrations interacting with the photos and a Polaroid inspired frame.
One of the preliminary designs for the posters included a cluster of doodles surrounding a hand lettered watermark. Closer to the final product, another color palette and photo were used with a similar design to the final posters.
In addition to being prominent on the posters, the watermark will be used on freebies—cups, stickers, pens, key card holders—that guests receive for sharing their memories on social media using the hashtag.
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