Overview
Innisfree Hotels' marketing department uses guest engagement campaigns to encourage guests to share their memories on social media using the hashtag. Holiday Inn Resort Fort Walton Beach was due to have a new hashtag chosen and campaign designed, and I had the chance to create the posters and watermark that will be promoted at the resort. #BeachBallin was chosen because the resort features a giant beach ball on its roof.
Services
Print Design | Illustration
POSTERS
Two 24 x 36" posters to promote guests to share their memories on social media using #BeachBallin. The posters feature hand drawn illustrations interacting with the photos and a Polaroid inspired frame.
One of the preliminary designs for the posters included a cluster of doodles surrounding a hand lettered watermark. Closer to the final product, another color palette and photo were used with a similar design to the final posters.
Mockup of two posters on a yellow background
Mockup of an iMac with an Adobe Illustrator file open of two poster designs
Promotional Materials
In addition to being prominent on the posters, the watermark will be used on freebies—cups, stickers, pens, key card holders—that guests receive for sharing their memories on social media using the hashtag.
#BeachBallin watermark
Let's work together!
I am available to design your upcoming print designs or ad campaign.

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