Overview
Beachside Hotel & Suites is a newly-renovated hotel located on the Space Coast of Florida. When guiding design for the new brand, the Director of Marketing at Innisfree Hotels wanted a vintage inspired, handcrafted aesthetic for the new Beachside.
Logo
"Beachside" lettering and swash designed by Rachel Hogue. Logo lockup is a collaborative effort by Morgan Walker and myself.
Color Palette and Fonts
The chosen color palette and fonts give the brand a bright, retro feeling. Motel and Jaywalker are fun to combine for titles, while Interstate is a solid option for sub-headers and paragraphs.
Illustrations
These illustrations are in use on the hotel's website. They feature line art of foliage with imperfect color fills.
Patterns
The brand patterns were illustrated and designed by myself (1, 3, and 4) and Morgan Walker (2). The geometric puzzle pattern (1) draws inspiration from some of the illustrations I previously drew, while the teardrop (3) and circle patterns (4) bring more structure to the brand's design. The patterns can be used as an accent or focal point in collateral material.
Pattern by Morgan Walker
Collateral Materials
Two-sided do-not-disturb sign, two styles of business cards, and retail tote bag.
Implementing the branding that Morgan and I designed was truly the best part of the project. Seeing the brand come to life is so rewarding!
Photo by Steven Gray
Team
Art direction — Jillian Streff
Graphic design — Olivia Ashcraft and Morgan Walker
Lettering — Rachel Hogue
Photography — Steven Gray
Praise
"We love the collateral Olivia! It suits the hotel perfectly."
Gabe DiCianni, Regional Director of Operations, Innisfree Hotels
